Starting this last spring, SM Entertainment company launched their musical project called Station, in which they pair different talents in the company to create songs together, as well music videos. So far some major hits include “Lil’ Something” by EXO-M’s singer Chen and female rapper HEIZE & VIBE, No Matter What by BoA and Beenzino, and The Day by K.Will and EXO-K’s Baekhyun.
Some of the songs been a hit and miss, but mostly, every new release has brought something refreshing to listen to, as some of our favorite artists create new music outside their band or genre. (And of course, lets not forget some of those dream pairings that finally came true!)
At first, I wasn’t sure what to make of Station, since there were very few artists I listen to under SM and the first few songs held little relevance to me, since I hardly knew any of the artists. It took me awhile to get interested, but once I began to see names like Chen, and K.Will under the song titles, things became a little more exciting.
It was the release of “Lil’ Something”, as well as the video teaser’s that brought me into Station. My EXO-M bias is Chen, and so to watch him outside of EXO was a whole new experience, and one I really enjoyed. That music video was lovely, and HEIZE did a fantastic job. That song raised my awareness to SM’s project and I kept my ears perked for more artists I knew in the future.
Now I look forward to every release, regardless of those who are featured, and because of that, I have begun to enjoy more of the music of SM artists and explore on my own. Station helped me learn of new artists, and enjoy old artists singing different genres than before.
Overall, this experience has brought me closer to the music I love and it was a brilliant idea on the part of SM. I hope this is will continue in the future as something all Kpop fans can look foward to every summer.